Amazon Doubles Down on the Mattress Market
Having sold third-party mattresses on its site for years, Amazon has recently launched its own brand of premium and budget mattresses. This is set to eat into the market share of companies like Casper and individual sellers. The mattress industry in the U.S. alone is worth approximately 16 billion USD, so it’s unsurprising that Amazon wants a piece of the action, as we have seen them do with other products