Amazon is now the first place most online shoppers visit on their path to purchase. That’s according to a 2,000-person survey by BloomReach, which found that around 55% of people start their spending sprees by searching the marketplace. Want to turn those browsers into buyers? Here is our round-up of essential tips for optimizing your product pages SEO and increasing your sales on Amazon. 1. Keyword research Anyone can set up

B2B ecommerce sales worldwide are expected to top $6.7 trillion by 2020  — and there are plenty of opportunities for online sellers to grab a piece of the pie. Amazon Business, the company’s wholesale marketplace for business customers, is now available in the US, UK and Germany, offering online sellers the opportunity to grow their sales by reaching enterprises of all types and sizes, as well as universities, hospitals, government